user experience design services

user research

The only way and possibly the best way to design great apps is by knowing and understanding the people, our app will serve. We get into, not only the shoes but  into the brains and heart of our personas using specialized techniques. Our specific observation, empathy and modeling techniques  comprise :

Keywords and metaphor elicitation

These extract not only the 'top of the mind' but also the 'hidden needs of customers

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moodboard, workshadows, empathy map

understanding how the customers feel when interacting with existing and newly designed systems

storyboards and scenes

derived from the movie industry. storyboards help envisage compelling experiences and scenes help portray customers in vivid context

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